JUNIOR GOLF IN THAILAND

Increasing junior golfer participation at Thailand golf courses boosts revenues and rounds played. Most Thai golfers were introduced to the game as a youngster by a parent or relative. It's a bonding experience that many Phuket golf course owners and operators likely see every week-watching Mom or Dad show their son how to hold the club or hoisting their daughter into the golf cart for the first time. For the parent, it's a cherished moment. For the child, it's just plain fun, as is playing golf in Bangkok in general.


For the Asia golf course owner-operator, it's rewarding not only to witness family togetherness but also to increase revenue. This young person is a new customer. If Mom is the only customer in the family and the two youngsters become regular customers, things are looking up. Not only did you pick up two new customers, but Mom will also be able to play more now, usually at off-peak times.

According to a recent Golf 20/20 study, adding a Thailand junior golfer to the mix has a dramatic impact on the bottom line. A golfing household in which the golfer was introduced to golf as a junior in a structured program plays 58 percent more rounds and spends 71 percent more annually than its counterparts. Here's an even more startling statistic: There are 6.4 million juniors not currently playing who want to play. Ninety percent of those would definitely go to the course if they only had a parent or mentor to play with. Imagine the same effect in Thailand, one of Asia’s best golf destinations.